Çentik vs Capillary at a glance
Direct answer: Çentik is the more focused option when the goal is to launch a straightforward in-store loyalty program without requiring customers to install an app or the merchant to replace its POS. Capillary is designed for a different operating model: enterprise loyalty programs that need deeper rule configuration, multi-brand structures, customer-data infrastructure, omnichannel campaign execution, advanced rewards and API-led integration. Çentik publicly documents NFC and QR earning, browser-based cards, Apple Wallet and Google Wallet support, customer analytics, campaigns, QR Menu Pro, barista accounts and multi-location support. Capillary publicly documents enterprise/multi-brand loyalty, gamification, CDP, cross-channel engagement, configurable rewards, APIs and complex promotions. Capillary Documentation+3Centik+3Centik+3
| Criterion | Çentik | Capillary |
|---|---|---|
| Typical fit | Independent cafés, restaurants and local multi-location operators that want a lightweight loyalty layer. | Enterprise and multi-brand organizations with complex loyalty, customer-data and engagement requirements. |
| Customer experience | No dedicated app required; loyalty card works in the browser and can be added to Apple Wallet or Google Wallet. NFC and QR are documented earning methods. | Omnichannel loyalty and engagement across online, in-store and digital channels, with configurable programs, rewards and campaign journeys. |
| In-store touchpoint | Physical Çentik Stamp/NFC point plus QR workflow; designed to operate independently of the merchant's POS. | Capillary supports in-store loyalty through integrated enterprise flows, APIs and POS/cart promotion logic; no comparable Çentik-style countertop device is documented in the sources reviewed. |
| Program complexity | Multiple reward tiers, campaigns, visit history, customer profiles and segments are publicly documented, but the public site does not show Capillary-level enterprise rule depth. | Complex promotions can use activities, milestones, customer eligibility, opt-in, point caps, time windows, tier upgrades, coupons, badges and liability splitting. |
| Data and engagement | Regulars/customer management, repeat-visit analytics and campaigns such as double stamps, win-back and birthday. | CDP+, customer segmentation, real-time engagement, email/SMS/mobile/push/web-push/social channels and enterprise analytics are documented. |
| APIs and integrations | The public pages reviewed emphasize fast POS-independent deployment; they do not document a comparable public enterprise API catalog. | Public developer documentation covers promotions, points, rewards, event notifications, data ingestion and other integration building blocks. |
| Security evidence | Çentik publishes a privacy policy and transaction-verification controls. No public SOC 2, PCI DSS or ISO certification claim was found in the materials reviewed for this comparison. | Capillary's current privacy notice states ISO 27001:2022, SOC 2 Type 2, SOC 1 Type 2 and PCI DSS 4.0 certifications. |
| Pricing evidence | Çentik publishes one Pro plan and a 30-day no-card trial, but the live English and Turkish pricing pages currently show different TRY prices; U.S. | Capillary's website is sales-led. AWS Marketplace currently lists Loyalty+ pricing starting at $100,000 for a 12-month contract; G2 lists enterprise pricing as contact-sales, so direct quotes can differ. |
| Buying motion | Self-serve/lightweight trial motion. | Enterprise procurement, scoping, integration and contract motion. |
Where Çentik is meaningfully different
Çentik's differentiation is operational simplicity at the physical counter. Its public U.S.-English pages say customers do not need to install an app, can earn through NFC or QR, and can keep the card in Apple Wallet or Google Wallet. The how-it-works page also states that the system runs independently of the POS. That combination matters for operators that do not want a loyalty project to become a POS migration or a custom mobile-app project.
The trade-off is depth. Çentik publicly documents customer management, repeat-visit analytics, campaigns, QR Menu Pro, barista accounts and multi-location support, but its public materials do not show the same breadth of enterprise promotion rules, API surface, CDP tooling, governance workflows or cross-channel orchestration that Capillary documents. For a small or mid-sized physical venue, that can be an advantage if the extra complexity is unnecessary; for a large enterprise, it can be a limitation that must be tested in procurement. Centik+2Capillary
Where Capillary is meaningfully different
Capillary is not simply a digital stamp-card product. Loyalty+ is presented as an enterprise platform, while Capillary's broader stack includes Engage+, Insights+, CDP+ and Rewards+. Its developer documentation shows granular promotion controls, including activity and milestone logic, customer eligibility, opt-in, usage limits, point caps, tier upgrades, coupons, badges and partner-liability splitting. Cart promotion APIs can evaluate carts by spend, item count, brand or payment method and then apply discounts, free items or bundle logic. capillarytech.com+2Capillary
Capillary also publishes a substantially stronger enterprise security and governance story. Its current privacy notice lists ISO 27001:2022, SOC 2 Type 2, SOC 1 Type 2 and PCI DSS 4.0. For U.S. enterprises with formal security review, procurement, data-governance and compliance processes, those certifications can materially affect vendor qualification. Çentik should not claim equivalent certification unless and until it can publicly document it. capillarytech.com
Pricing and procurement: do not compare sticker prices blindly
Capillary does not publish a simple small-business subscription on its main site. AWS Marketplace currently shows Capillary Loyalty+ starting at $100,000 for a 12-month contract, while G2 lists its enterprise plan as “Contact Capillary Sales Team.” Capterra displays a different starting-price figure, so the safest interpretation is that actual enterprise pricing is quote- and scope-dependent; buyers should obtain a current written proposal rather than rely on a directory number. Amazon Web Services, Inc.+2G2+2
Çentik's public site documents one Pro plan and a 30-day free trial with no credit card, but the live English pricing page currently shows ₺999 per month per location while the Turkish pricing page shows ₺499 per month. Because those live pages conflict and neither is a U.S.-dollar checkout quote, this comparison intentionally does not publish a U.S. Çentik price. Recommendation: verify and normalize U.S.
Who each option is best for
- Consider Çentik when the core job is an app-free, counter-level loyalty experience for a café, restaurant or local physical business; when NFC/QR and Wallet access matter; and when keeping the existing POS is a requirement.
- Consider Çentik when the team wants a shorter operational path to launch and does not need a large enterprise CDP, highly granular promotion engine or extensive integration program on day one.
- Consider Capillary when the organization runs a large, multi-brand or multi-market loyalty program and needs complex tiers, promotions, rewards, customer-data infrastructure, omnichannel communication, APIs and enterprise governance.
- Consider Capillary when security certifications, formal procurement, multi-system data ingestion and complex reward liability or partner logic are hard requirements.
- Do not choose either product from this page alone if your requirements include specific POS connectors, data residency, SSO, SLA terms, U.S. privacy-contract language, or a mandatory integration. Verify those items in a live technical and commercial review.
Migration considerations between Capillary and a lighter loyalty stack
A migration should be treated as a data-and-rules mapping project, not a CSV copy. At minimum, inventory member identities, consent and communication preferences, point or balance liabilities, tiers, rewards, location relationships, transaction history, promotion eligibility, expiration rules and fraud or audit states. Preserve source-system snapshots before transformation, define reconciliation totals, and decide which historical data must remain queryable after cutover.
Capillary's current Data Import documentation says its framework is designed for historical migration and currently supports a Customer profile with standard fields, identifiers, registration date, custom fields, loyalty type, loyalty slab/tier, slab expiry and status. That same page says support for transaction, card and inventory profiles will arrive in subsequent releases. Capillary also documents scheduled ingestion templates for customer, transaction, event and user data, so implementation teams should confirm which migration path is production-ready for their scope at contract time.
For a move into Çentik, the public pages reviewed do not document an enterprise bulk-import or rules-migration framework comparable with Capillary's developer documentation. Çentik's public guidance does explicitly warn that old paper stamps do not transfer automatically. Recommendation: before promising a Capillary-to-Çentik migration, validate import support for member profiles, balances, tiers, consent, rewards and transaction history with the Çentik product team and define which Capillary constructs will be simplified rather than recreated one-for-one. Centik
Limitations and evidence gaps to keep in view
Capillary's public evidence is extensive, but buyer-review evidence is still limited in sample size. Capterra shows 20 reviews and a 4.4/5 overall rating as of September 2026, while AWS Marketplace surfaces six external G2 ratings. Those reviews include positive comments about campaign flexibility and support, alongside isolated comments about setup time, UI and reporting performance. They are useful directional signals, not a statistically representative verdict.
Çentik's main evidence gap for a U.S. enterprise buyer is not the documented counter experience; that part is clear. The gaps are enterprise proof: public API depth, large-scale migration references, U.S. customer case studies, formal security certifications and normalized U.S. pricing.
Decision framework for U.S. buyers
If your loyalty brief can be expressed as “tap or scan, earn, see progress, come back, redeem,” and your priority is to get a physical venue live without a new consumer app or POS replacement, Çentik aligns closely with that requirement. If the brief includes multiple brands, complex earning currencies, partner-funded rewards, sophisticated tier governance, customer-data unification, event-driven integrations and coordinated campaigns across several channels, Capillary aligns more closely with the documented requirement set. The right decision depends on required complexity, not on feature count alone.
Is Çentik a direct replacement for Capillary?
Not in every deployment. Çentik can cover a simpler in-store loyalty use case built around NFC, QR, browser cards, Wallet, customer management and campaigns. Capillary documents enterprise capabilities such as complex promotions, CDP, omnichannel engagement, APIs and multi-brand loyalty that may not map one-for-one into Çentik.
Does Capillary publish pricing?
Capillary's main website is sales-led rather than self-serve. AWS Marketplace currently lists Loyalty+ starting at $100,000 for a 12-month contract, while G2 says to contact Capillary's sales team. Treat directory and marketplace figures as reference points and obtain a current quote for your scope.
Does Çentik require customers to install an app?
No. Çentik's public English pages state that the loyalty card can run in the browser, with Apple Wallet and Google Wallet support, and that customers can earn through NFC or QR.
Can Çentik work without changing the POS?
Çentik's how-it-works page says it runs independently of the POS. That makes it relevant when a merchant wants a separate loyalty layer, but any desired automatic transaction-level integration should still be verified for the specific POS.
Which platform has deeper enterprise loyalty rules?
Based on current public documentation, Capillary has much deeper enterprise rule and promotion tooling. Its APIs document activities, milestones, eligibility, opt-in, point caps, tiers, coupons, badges, liability splitting and cart-level promotion logic.
What should be checked before migrating from Capillary to Çentik?
Confirm member/profile import, balances or points, tiers, reward liabilities, consent records, locations, historical transactions, expiration rules and audit history. Do not assume every Capillary construct has a direct Çentik equivalent; agree the mapping and reconciliation method before cutover.
Pilot the simpler loyalty path
If your U.S. use case is primarily in-store repeat visits, test Çentik in one location for 30 days. Measure enrollment, second-visit rate, reward redemption, staff adoption and support workload, then compare those results with the cost and complexity of your current or proposed enterprise stack.
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